Subscriptions
Every new account starts with a free month of full Premium. After that, keep what matters for free, or add Premium when you want deeper coaching. Apple shows the price and renewal terms before you confirm anything.
A coach that reads your sessions.
Free gets you a plan, your data, and your history. Premium adds a coach that explains each session and rebuilds the plan when life changes.
Know what your run meant
After meaningful sessions, your coach reads what happened and tells you what went well, what to watch, and what to do next. Each read comes with a confidence level, so you know how much to lean on it.
- Post-run AI coaching in plain language
- Feedback tied to your goals
A plan that moves when you do
If you miss a week, set a new goal, or your availability changes, rebuild your sessions around your active goals in a tap and see why each change was made.
- Adaptive plan building across all your goals
- A reason for every coach adjustment
See how your training is going
A deeper view of your trends, your current focus, and the next coaching step, refreshed whenever you ask.
- Deeper coach overviews of how training is going
- One clear next step to act on
Free, or Premium monthly or annual.
Premium Monthly and Premium Annual include exactly the same features. They differ in how often you’re billed, and Annual starts with a free trial for eligible customers.
Free
No subscription
- Onboarding, starter plan, and a safety check
- Plan, Workouts, and Data
- Garmin, Apple Health, and manual logging
- Send structured workouts to your Garmin watch or Apple Watch
Premium · Monthly
Billed monthly, renews automatically
- Everything in Free
- All three Premium coaching features
- No free trial; cancel any time in your Apple Account
Premium · Annual
Billed once a year, renews automatically
- Everything in Free
- All three Premium coaching features
- Two-week free trial for eligible customers, then one renewal a year
Prices are set and shown by Apple in your local currency, so none are listed here.
Free covers the training. Premium adds the coaching.
You can plan, log, and follow your progress for free, for as long as you like. Premium adds a coach: it reads every session, rebuilds your plan when life changes, and shows you the big picture.
| What you get | Free | Premium |
|---|---|---|
| In both Free and Premium | ||
| Everything in Free. Onboarding and safety check, starter plan, Today with readiness, Upcoming week, workout history and maps, manual logging with effort and feel, data trends, Garmin sync, Apple Health, and structured workouts sent to your Garmin watch or Apple Watch. | Included | Included |
| Premium: after every run | ||
| Feedback written for each run automatically once it syncs. You can switch this off in your coach preferences. | Not included | Included |
| What went well, what to watch, and what to do next | Not included | Included |
| A confidence level on every read, so you know how much to lean on it | Not included | Included |
| Refreshed once when you add how it felt or your effort, from Garmin or the app | Not included | Included |
| A notification when your feedback is ready | Not included | Included |
| Feedback on any recorded run, whenever you ask | Not included | Included |
| Premium: when life changes | ||
| Rebuild your plan around your active goals when your schedule, fitness, or priorities change | Not included | Included |
| Several goals in one plan, with the trade-offs between them worked out | Not included | Included |
| Plans that keep to the days you can run, your long-run day, and your strength days | Not included | Included |
| Premium: the big picture | ||
| A coach overview of your trends, your current focus, and your next step | Not included | Included |
| Refresh the overview whenever you want a new read | Not included | Included |
How subscriptions work.
- Your free month. New accounts get 30 days of full Premium with nothing to buy. When it ends, Premium coaching stops generating new content, and everything already generated, such as your coach feedback and overviews, stays available. We send reminders a week, three days, and one day before it ends. Subscribe at any time and the days you have left are added to your subscription. If you’ve had a BORGCoach account before, the free month isn’t repeated, but you can ask us for one.
- Two-week free trial on Annual. If your Apple Account is eligible, the Annual plan starts with a two-week free trial. You aren’t charged during the trial, and the plan then renews yearly unless you cancel first. Apple decides eligibility, and shows the exact terms before you confirm. Monthly doesn’t include a free trial.
- Tied to your account. Premium belongs to your signed-in BORGCoach account and works on your other devices when you sign in with the same account.
- Restore. Already subscribed? Use “Restore purchases” in the app.
- Manage or cancel. Billing, renewal, and cancellation are handled by Apple in your Apple Account’s subscription settings.
- Details. Read the Terms of Use and Privacy Policy, or visit Support.
Start with a conversation.
Free on the App Store for iPhone and iPad, and now in the Mac App Store as a native macOS app. Android is coming soon to Google Play.
